Sweet Temptations
When Sweet Temptations asked us to develop a brand and packaging strategy for its award-winning ice cream and treats, we couldn’t resist. We worked with this Michigan-based confectioner to create a labeling system that is cost-effective and flexible enough to serve a variety of delectable sweets.
Beyond packaging, we developed a strategy for promoting the company’s products to retail and wholesale customers. This includes a website experience that offers delicious detail of the Sweet Temptations offering and photography that looks good enough to eat.
Deliverables
- Label System + Guidelines
- Brochure
- Photography
- Website
Our Role
- Print + Digital Design
- Photography Art Direction
Team
- Katrina Scharrer—Design
- Mandy Lattin—Design
- Andrew Dull—Creative Direction
- Craig Vanderlende—Photography
- Justin Gauthier—Web Development
Labeling System
We created a dynamic labeling system that can flex to suit a variety of products and expand as the company adds flavors and confections to its menu. The cost-effective system makes it easy to print individual product details in-house on pre-printed labels.
Label Guidelines
The labeling system includes playful yet purposeful color coding that distinguishes the ice cream and treats by flavor. Our nostalgic scallop design evokes a vintage ice cream parlor vibe, which complements the existing logo.
Website
Customers can now purchase Sweet Temptations products from an online store through a vibrant website. Appetizing photography showcases just how tempting Sweet Temptations treats can be. Visit sweet-temptations.com
“The work that Concept A did to streamline our brand and broaden our marketing approach has propelled sales in different channels. They provided much needed consistency across many different customer touchpoints, and elevated our brand image by aligning it to the high quality of our products. We went from many different packaging options to one look that is easily recognizable.”
Type and Color Specifications
Product Name
ITC Century Book
Lowercase
PMS 4675
PMS 1545
PMS 1797
PMS 7413
PMS 242
PMS 346
PMS 464
PMS 7461
Brochure
Sweet Temptations needed a brochure to engage potential wholesale customers and corporate clients. This print piece delivers with an appealing photographic overview of the company’s gift baskets, specialty candies, and gourmet popcorn.
Photography
When it comes to food photography, the subject matter needs to seduce the senses. That’s just what our Sweet Temptations photography does. We highlight color, texture, and delicious details to entice people to buy these treats.
Partner with Us
Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.
Partner with Us
Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.