Spring Lake Fitness and Aquatic Center

The Spring Lake Community Fitness and Aquatic Center (SLCFAC) partnered with us on a rebranding initiative to convey its evolution since first opening its doors ten years prior. Long associated with the school district primarily as an aquatic center, we helped them rebrand themselves as a premier fitness, aquatic and recreation facility serving to enrich the lives of the broader community. 

To achieve this, we worked closely with the organization to craft an updated mission and vision, designed a new brand identity, and developed a more dynamic and user-friendly website. We also proposed simplification of the name to FAC—Fitness and Aquatic Center—for ease of memorability and to promote the facility’s full program offering.