Engedi Salon
Engedi Salon, a well-established AVEDA Concept salon, had been leaning heavily on the AVEDA brand as part of its marketing and brand focus. While successful in their endeavors, the owners realized that their brand lacked the differentiation needed for further growth.
We partnered with Engedi on their rebranding, conducting extensive research to create a more targeted and mission-driven approach to their branding and marketing activities. Along with providing marketing strategies and tactics to attract and retain target clients, we designed a new brand identity that reflects the rejuvenating mission of their culture and people.
Deliverables
- Marketing Strategy & Plan
- Logo
- Brand Guidelines
- Print Collateral
- Social Media Content
- Signage
- Website
Our Role
- Brand + Marketing Strategy
- Print + Digital Design
- Copywriting
- Art Direction
Team
- Katrina Scharrer — Design
- McKenna McIntyre — Design
- Andrew Dull — Creative Direction
- Kim Lisa Sobotta — Strategy + Copywriting
Branding
Illustrated to convey spiritual bliss, energy, and well-being, the new Engedi logo is a combination of a water droplet and various species of plants that grow in the Ein Gedi sanctuary located on the shores of the Dead Sea in Israel.
Stationery
We designed a cohesive system of business cards, service menus, event invitations, and thank-you cards to convey their brand essence in all customer touchpoints.
Type & Color Specifications
Headlines
Domaine
Body Copy
Gotham
Vanilla
CMYK 2, 3, 7, 8
RGB 219, 213, 205
Pantone Warm Gray 1
Poppy
CMYK 0, 65, 78, 0
RGB 231, 107, 97
Pantone 7417U
Blush
CMYK 2, 24, 21, 0
RGB 243, 196, 191
Pantone 7520 U
Light Sage
CMYK 15, 2, 13, 3
RGB 193, 210, 199
Pantone C1D2C7
Mahogany
CMYK 20, 80, 74, 57
RGB 110, 85, 85
Pantone 7631U
Partner with Us
Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.
Partner with Us
Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.