Carnegie Xorel Biobased
Carnegie engaged Concept A to relaunch its Biobased Xorel fabric line. Although most designers were aware of the textile’s existence, many did not know that the fabric had environmental attributes that could help them achieve LEED points.
We used the reintroduction as an opportunity to invigorate the company’s Biobased Xorel brand and retell the story of how the company’s products reflect its belief system. To build awareness, we created provocative messaging and a contemporary graphics campaign.
Deliverables
- Brand Guidelines
- Illustrations
- Postcards
- Print + Web Ads
- Web Banners
- Video Storyboard
Our Role
- Print + Digital Design
- Illustration Sketches + Art Direction
Team
- Katrina Scharrer—Design
- Mandy Lattin—Design
- Andrew Dull—Creative Direction
- Connie Larsen—Illustration
Postcards
These covetable leave behinds combine illustration and modern typography. Compelling headlines capture attention and highlight the environmental benefits of the fabric’s sustainable design.
Print + Web Ads
We developed a series of print and web ads in a variety of sizes to reintroduce Biobased Xorel. The intent of the ads is to inspire designers to integrate the textile into their projects.
Illustration
Reminiscent of Audubon paintings, these exquisite, hand-painted illustrations reinforce the Biobased Xorel’s sustainable qualities and express the artistic flair the textile adds to any space.
Type & Color Specifications
Headlines
Avenir Black
All Caps
White
Body Copy
Avenir Light
Sentence Case
Pantone 403U
Sweet Sustainability
CMYK: 0, 3, 14, 6
RGB: 230, 220, 198
Pantone (CMYK): P 8-9 U
Certifiably Awesome
CMYK: 25, 30, 39, 0
RGB: 194, 172, 153
Pantone (CMYK): P 23-4 U
Making Mother Proud
CMYK: 17, 0, 28, 17
RGB: 182, 200, 170
Pantone (CMYK): P 156-9 U
Follow Our LEED
CMYK: 0, 31, 48, 0
RGB: 251, 187, 137
Pantone (CMYK): P 27-4 U
An Acre of Benefits
CMYK: 17, 0, 7, 10
RGB: 190, 214, 215
Pantone (CMYK): P 126-10 U
Partner with Us
Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.
Partner with Us
Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.