Paradigm Jet Management
In an effort to gain and expand market share, Paradigm Jet Management asked Concept A to help create a series of marketing tools. Our goal was to elevate Paradigm’s image among Fortune 500 companies and high-income individuals. To achieve this, we developed a logomark, website, and literature that showcases Paradigm’s jet services and communicates the white glove experience it provides to both business and leisure travelers.
Deliverables
- Brand Strategy
- Brochure
- Website
- Icons
- Plane Spec Sheets
- Iconography
- Apparel
- Stationery
Our Role
- Print + Digital Design
- Print Production
Team
- Kevin Burch—Design
- Andrew Dull—Creative Direction
- Justin Gauthier—Web Development
- Jack Goldenberg—Copywriting
- Mindy Koschmann—Copywriting
Branding
The sleek, elegant logomark is a stylized “P” enclosed by a circle—reminiscent of a jet’s airstream as it travels around the globe. The design includes a two-color gradation that subtly hints at a horizon.
Brochure
The versatile brochure features standard brand messaging as well as customizable components for client-specific proposals and jet information. This allows Paradigm to tailor targeted mailings to each customer’s needs.
Website
The redesigned site is a strong ambassador for Paradigm’s brand and conveys the exclusive luxury experience it provides to customers. Visit paradigmjet.com
Plane Spec Sheets
We created detailed specification sheets for each of the jets in Paradigm’s fleet. The company uses the sheets to customize its brochures for potential clients.
Iconography
These playful icons reinforce the essential components of Paradigm’s offering and highlight compelling data points.
Apparel + Stationery
We designed signature apparel and stationery branded with the new logomark to ensure a consistent experience across touchpoints.
Partner with Us
Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.
Partner with Us
Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.