Located just off the coast of Lake Michigan, Benona Shores Golf Course is often referred to as a “Hidden Gem” due to its idyllic landscape and unexpectedly challenging terrain. Minimal promotional efforts, including the lack of a dedicated website, also contributed to the hidden aspect of the course. A change in ownership provided the ideal timing for a refreshed identity and marketing activities aimed at increasing brand awareness.
Benona Shores challenged us to redesign their brand in such a way that would honor their legacy yet feel more relevant for today. We accomplished this by creating a new identity, website, photography, and various collateral that have brought them to their “A” game.
Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.