About | Concept A Creative Studio

Why us

We’re curious by nature. It’s what ignites our insight into which strategies and tools will best achieve your business goals. Every idea we express, every experience we create, and every story we tell is rooted in a deep understanding of who you are now and who you hope to become. We get to the heart of your brand and help you make a lasting impression on the people you seek to reach.

How we work

We work hand-in-hand with our clients because we believe that strong, collaborative relationships yield the most impactful results.

We are a team of creative and collaborative problem solvers who listen closely, embrace the art of co-creation, and approach things from an outside-in perspective. We get to the heart of your brand and marketing challenges and develop impactful solutions that drive real results.

From local start-ups to international corporations, we’ve partnered with diverse organizations across multiple industries, giving us a well-rounded perspective in serving each client’s distinctive needs.

By the numbers

15

Years we’ve been helping clients achieve their marketing goals

10

Average number of years our team has been working together

21

Number of different client industries served

6+

Trusted, long-term partners we consistently collaborate with

Who We Are

We’re an approachable, highly nimble multidisciplinary team of strategists, storytellers, and designers who focus on making meaningful connections between you and your customers. Combining talent with tenacity, we make use of every available resource to create purposeful solutions that propel your business forward.

For Andrew, the thrill of creativity is often in the challenge. His willingness to take intelligent risks is a carryover from his love of competition, and it’s given him the opportunity to work with several legendary designers. Andrew thrives on the push and pull of spirited collaboration. That’s why his vision for Concept A is a vibrant studio where designers and clients inspire one another, and, together, create great things.

Andrew Dull
Founder + Principal

Design is in Katrina’s DNA. With a graphic designer mom and print shop owner dad, it’s no surprise that she knows a thing or two about the creative process. Katrina has found that inspiration can strike during the most random moments and that sometimes you need to step away from the design problem in order to see things more clearly. That’s why she allows time during the creative process to go for walks and get out in nature—because you never know when a good idea will pop into your mind. And with Katrina’s eye for unexpected details, good ideas often become bold, influential designs.

Katrina Scharrer
Creative Director + Partner

From witty observations in blog posts to heart-felt journal entries, Kim Lisa loves to write. One of the reasons why she’s both an adept wordsmith and a skilled marketing strategist is her ability to listen to and empathize with people. As part of our team, she deftly considers multiple viewpoints and synthesizes them into compelling and actionable strategies that help businesses reach their goals.

Kim Lisa Sobotta
Marketing Strategist + Copywriter

With three sons and as many dogs, Gay knows a thing or two about managing chaos. At the studio, she is the organizational wizard and ultimate task master behind our designers, ensuring projects run smoothly and clients stay informed. In short, she's the backbone of our creative process, overseeing all the details so that our team can focus on what they do best. While Gay thrives on working with creative minds, she finds inspiration and joy through travel and cultural exploration. Her life motto? "Work hard. Seek joy. Be nice." Words to live by, whether you're at work or out exploring the world.

Gay Strobel
Creative Marketing Manager

After 25 years of teaching high school economics and coaching basketball, it’s no wonder that Jeremy believes in game plans, halftime adjustments, and outworking the competition. The words “WE WORK,” once printed on his high school basketball, still guide his career playbook today. Whether he’s helping to sharpen a brand message or helping the Concept A team cut through complexity, Jeremy shows up ready to do the hard things. Off the clock, you’ll find him golfing, hiking, cheering on Notre Dame football with his family, or enthusiastically defending his love of musical theater. Married to Kelli and proud dad to Adelle and Davis (plus Phoebe, their Boston Terrier), Jeremy brings the heart of a teacher, the mindset of a coach, and the steady leadership of someone who knows that great results rarely happen by accident.

Jeremy Heavilin
Creative Marketing Manager

McKenna is a designer who truly appreciates experiences—whether it’s the adventure of traveling to far-off places, the opportunity to commune with nature at one of our National Parks, or the act of creating something in a hands-on and tactile way. It’s no wonder that she’s so drawn to UI/UX design which is all about making someone’s interactions with a digital brand the best experience it can be. Drawing further inspiration from art, lettering, and typography, McKenna enjoys integrating her study of these forms and composition in unexpected ways within her design work.

McKenna Bice
Senior Designer

For Katie, it’s the seemingly ordinary moments in life that can spark the most inspiration. Whether she’s diving into a book or whipping up the traditional Korean dishes that keep her grounded in her culture, she’s found there’s much creativity to be discovered in the everyday. Passionately drawn to user experience design, Katie finds delight in everything from the intricate textures of product packaging to the seamlessness of a well-crafted online journey. It’s this level of joy and her artistic upbringing that has led her to a career celebrating thoughtful design and the sense of community it fosters.

Katie Shantz
Designer

From summiting Arizona’s tallest peak to trekking through the Canadian Rockies, Stephanie is no stranger to steep climbs and unpredictable terrain. That same steady grit shows up in her work as Social Media Manager, where shifting algorithms and fast-moving trends are just part of the landscape. She loves getting to know people, hearing their stories, and turning those conversations into content that feels real—not manufactured. When she’s not navigating the digital world, she’s outside with her husband James, daughter Mia, and their two dogs, Copper and Ella, plotting the next National Park adventure. For Stephanie, whether it’s a mountain trail or a content strategy, she’s always ready for the climb.

Stephanie VanDoorn-Kazyak
Social Media Strategist

When he’s not crafting data-driven digital marketing strategies for clients, Jeff Woelker is busy living his best life—one donut and analog adventure at a time. After spending all day on a computer, it’s no wonder that at home, Jeff enjoys unwinding with a good book, listening to yacht rock on vinyl, and spending quality time with his wife and two adorable corgi puppies, Rusty and Rufus. These simple joys have inspired Jeff’s professional journey, leading him to create a successful multinational tourism company that blends his love for eating donuts and exploring new places. It’s exactly that sweet combination of innovative thinking and genuine passion that enables Jeff to help our clients stand out in the digital landscape.

Jeff Woelker
Digital Marketing + Analytics

As a self-proclaimed “copyhelper,” Mindy enjoys using her writing skills to serve others. Throughout her career, she’s learned that people often have important ideas to share but lack the time or desire to express them in writing. That’s when the role of a “copyhelper” becomes invaluable. During the creative process, Mindy spends most of her time listening to clients’ insights and aspirations. Then, she extracts the important threads, weaves them into stories, and works with creative and strategy to create content that motivates, guides, and inspires.

Mindy Koschmann
Copywriter + Editor

Interested in joining our team?