Epicurean Village
The Epicurean Village currently is in development as part of a revitalization effort for downtown Spring Lake. Along with offering residential opportunities, this lifestyle center aims to be a premier dining and retail destination that will provide tasteful and fresh culinary experiences and related premium goods.
While upscale in concept, the vision for the Epicurean Village was to retain the small-town village feel of Spring Lake and celebrate its historic charm. Advocating for a casual yet refined approach, we developed a brand identity and website that conveys a welcoming sophistication.
Deliverables
- Mission and Vision Statements
- Brand Voice + Messaging
- Logo
- Brand Guidelines
- Signage
- Website
Our Role
- Brand Strategy
- Print + Digital Design
- Copywriting
- Rendering Art Direction
Our Team
- Katrina Scharrer—Design
- Kim Lisa Sobotta—Strategy + Copywriting
- Andrew Dull—Creative Direction
- Andrew Mazur—Web Development
Branding
Approachable with a certain level of sophistication, the logo design we created balances a welcoming yet tasteful aesthetic while paying homage to a vintage look and feel in a modern way.
Type & Color Specifications
Headlines
Brilion
Body Copy
Scotch Text
Gotham
Pale Dogwood
CMYK: 0, 30, 22, 18
RGB: 216, 180, 172
Pantone: 7606
Wilmington Tan
CMYK: 21, 27, 50, 0
RGB: 205, 180, 138
Pantone: 7501
Stained Glass Blue
CMYK: 81, 67, 44, 31
RGB: 55, 71, 91
Pantone: 2378
Bright White
CMYK: 1, 2, 3, 0
RGB: 251, 246, 242
Pantone: 11-0601
Dark Grey
CMYK: 17, 0, 7, 10
RGB: 190, 214, 215
Pantone: Black 6
Website
This goal for this first phase of the website is to communicate the Epicurean Village project’s intent, progress and value to the community, investors and the press—everything from the location’s nostalgic history to project status and design planning details. Visit epicureanvillage.com
Partner with Us
Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.
Partner with Us
Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.