Our Role
Deliverables
Increase brand awareness and boost tourism, particularly for the shoulder seasons, by making target audiences aware of local attractions, events, and activities.
Our integrated and comprehensive approach to social, digital, and print advertising has effectively sparked increased interest and fostered deeper visitor engagement across all touchpoints, reinforcing the area's allure and driving substantial tourism growth.
We create and manage compelling reels, stories, and posts across relevant social platforms, gaining over 20,000 followers and averaging over 3.5% engagement. Our strategic partnerships with influencers and content creators have also further expanded the destination’s reach, nurturing audience growth and increasing engagement.
We’ve crafted a robust digital advertising strategy with visually captivating ads that amplify top-of-mind awareness for this alluring destination. Targeted ads cater to specific audiences and interests, consistently exceeding industry standards with 4.25% conversion rates from paid media.
Crafted for diverse audiences, seasons, and interests, our targeted digital ad campaigns are tailored to capture attention and drive engagement. Deployed and tested across various channels, including Meta, Google, TikTok, and YouTube, we ensure maximum reach and impact for Saugatuck/Douglas.
We strategically deploy out-of-home (OOH) and print advertising across key drive and fly markets to elevate visibility and increase awareness for Saugatuck/Douglas tourism. From eye-catching billboards and digital sign/kiosk advertising to compelling print ads in specific special interest publications, our campaigns are tailored to entice visitors to the area.
