Deliverables
Increase brand awareness and boost tourism, particularly for the shoulder seasons, by making target audiences aware of local attractions, events, and activities.
Our creative approach to photography and video content has effectively captured the unique essence and beauty of the area, drawing viewers in and enriching their connection to the destination through compelling visual storytelling.
We created a hosted video series featuring captivating episodic short-form content. From beach and dune highlights to the vibrant craft beverage and art scenes of Saugatuck/Douglas, these videos bring the destination to life, enticing viewers to explore and experience its unique charm firsthand.
An extensive video style guide was developed, outlining the graphic and animation visual requirements and overall tone and pace. From detailed storyboard creation and script development to talent and wardrobe selection and coordination of our expert video crew, every element of these video shoots was carefully orchestrated.
Through social media campaigns and targeted digital advertising, we’ve effectively promoted this video series and introduced new audiences to the unique offerings of this lakeside destination.
We’ve art directed and planned multiple photoshoots that capture the spirit of Saugatuck/Douglas’s vibrant lifestyle brand. Through careful coordination of locations, styling, and talent, our photography authentically showcases the distinctive appeal and inviting atmosphere of this beautiful and welcoming destination.
