Deliverables
Enhance brand recognition and make products easier to discover and specify.
We developed a bespoke, inspirational website that caters to the needs of A+D and dealer designers. Our comprehensive approach, which included meticulous planning and categorizing products and visual assets, resulted in an intuitive self-serve platform that elevates Cumberland's position as a premier player in the high-end contract furniture sector.
Using thoughtful design elements and messaging focused on the company’s dedication to timeless design, craftsmanship, and honest materials, we crafted a website that clearly highlights Cumberland’s unique brand attributes in a warm and relatable way. Curated imagery was used to inspire designers and showcase the versatility of Cumberland’s product lines in various settings.
A user-centric design approach empowers designers to efficiently specify products using a configuration tool, order materials, and request pricing information, fostering a more self-sufficient and engaging experience.
New product imagery was created to highlight how the entire portfolio could work effortlessly together in any environment. Through the use of color, materials, and product mix in a variety of settings, we developed image assets that conveyed the timelessness of their brand. We also art-directed photo-realistic renderings, ensuring that every detail captured the essence of their products and brand aesthetic.
