• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Projects
  • Services
        • We custom build our approach based on your goals.

        • View All Services
        • Build Your Brand
        • Strategy
        • Branding
        • Messaging + Content
        • Photography + Video
        • Implement and Launch
        • Web Design
        • Print + Packaging
        • Social + Digital Advertising
        • Signage + Environmental
        • Public Relations
        • Ensure Future Growth
        • Marketing Planning + Management
  • Services
    • Build Your Brand
    • Strategy
    • Branding
    • Messaging + Content
    • Photography + Video
    • Implement and Launch
    • Web Design
    • Print + Packaging
    • Social + Digital Advertising
    • Signage + Environmental
    • Public Relations
    • Ensure Future Growth
    • Marketing Planning + Management

    • View All Services
  • About
  • Start a Project
  • Start a Project
American Repair Maintenance

We transformed this maintenance company’s brand and web presence to better reflect its industry expertise, data-driven mindset, and welcoming work culture.

Our Role

  • Strategy
  • Branding
  • Photography + Video
  • Web Design

Deliverables

  • Brand Guidelines
  • Messaging
  • Photography Library
  • Launched Website and CMS

Challenge

Attract new clients and top talent by positioning the company as a trustworthy, strategic partner with differentiated capabilities.

Outcomes

An updated brand identity and immersive web experience featuring compelling storytelling, iconography, illustrations, and photography that effectively communicate the company’s proactive data-driven approach and positive work culture to potential clients and employees.

Branding

To convey their data-driven approach and help set them apart from typical maintenance companies, we gave ARM a smart, tech-savvy look inspired by tech industry leaders like IBM. The square featured in their unique logo symbolizes the data that powers ARM and ties in perfectly with the logo we also created for their internal app, SRC. The SRC logo, which also features the square, can stand alone or complement the company logo as a subline.

Graphics

Bright colors combined with stylized charts created a tech-driven and smart feeling brand that is informative and graphic.

Website

A new custom website communicates the company’s range of capabilites, unique approach, and benefits. Fresh photography helps give them credibility and feels tailored to their brand.


Related Projects

Split Rock Supply Chain Solutions

Establishing a transportation and logistics company as an industry-leading service provider and employer of choice

  • Messaging + Content
  • Photography + Video
  • Web Design
Village of Spring Lake

Transforming a “pass-through” town into a top-of-mind destination

  • Branding
  • Messaging + Content
  • Print + Packaging
  • Signage + Environmental

Have a project
in mind? Let’s talk.


Footer

Studio

114 W Savidge St. Spring Lake, MI

Reach Out

hello@conceptacreative.com

  • Instagram
  • LinkedIn

© 2025 Concept A Creative Studio