Deliverables
Develop a comprehensive campaign involving multiple touchpoints that positions Herman Miller as the top B2B thought leader post-pandemic, conveying credibility and confidence.
Three years’ worth of impactful web and print collateral design, video and rendering art direction and production, and agile email and social campaigns incorporating new research and a branding transition from Herman Miller to MillerKnoll.
We art directed photorealistic renderings, bringing to life a diverse range of office settings designed to support and inspire the return to the workplace. Through these carefully curated visual assets, we showcased environments with spaces for socialization, collaboration, and focus that support the evolving needs of the modern office.
We crafted a dynamic landing page for the Future of Work initiative that serves as a central hub offering a wealth of resources. Providing easy access to settings, inspiration, knowledge, and insights, the landing page intuitively guides businesses and A+D in navigating the evolving landscape of work.
We planned and directed a series of videos, complemented by intriguing graphics and animations, to promote the Future of Work initiative. These compelling visual narratives provide key insights in an engaging, accessible format.
For email, social, and digital advertising efforts, we crafted targeted campaigns to educate audiences, spotlight key products and settings, and drive traffic to the Future of Work landing page. Eye-catching designs reinforced strategic messaging, allowing us to successfully engage users across platforms.
We designed a comprehensive Field Guide to help organizations with remote and hybrid work options support their employees in achieving healthier work-from-home practices. This guide also provides workers with actionable strategies for establishing a work-from-home experience that enhances their well-being and productivity.
